LogBook Angga

by: Michael Arrington In May Zynga and Facebook ended their months long fight and entered into a five year deal to use Facebook Credits as the primary monetization engine for Zynga games on the Facebook platform. Zynga began rolling out Facebook Credits on some of its games months ago. But now they’ve made Facebook Credits the primary payment solution on all of their games across the Facebook platform other than Poker and a few other smaller games. Users can wire transfer cash, or use Facebook Credits, but that’s it. Other third party payment providers have been removed. The migration has clearly had bumps – a slew of Zynga users are screaming murder in the forums over various payments failures. Which makes sense since Zynga is almost certainly accounting for the lion’s share of the Facebook Credits business. One thing to note – Don’t expect to see Facebook Credits being rolled out in Zynga’s games on other platforms like Yahoo. Zynga and Facebook have found détente for now...

Facebook appears to be continuing to ramp up their promotion of Facebook Credits through the use of promotional giveaways, the latest of which is free Facebook Credits within specific games. While Facebook has tried such promotions in the past, it appears as though a new wave of Facebook Credits promotions began showing up this weekend according to users. Those credits can then be spent on virtual goods within the increasing number of applications which accept credits. Facebook has recently announced a number of new initiatives aimed at increasing the distribution of Facebook Credits, most significantly through a partnership with MOL which will let the company sell Credits in 7-11s and in cybercafes. Facebook also recently began pushing credits through the popular MyTown application. Facebook’s strategy at this point appears to be pretty straight-forward: 1. increase distribution through partnerships with app developers and other channels, and 2. get more Facebook users to make transac...